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Motorsports offers a strong, growing and viable marketing platform for many B2B and B2C companies. With a broader consumer reach than ever before, there’s no such thing as the “typical” fan. And there’s no such thing as a typical sponsorship solution.
We collaborate with your marketing team, advertising agency or internal sponsorship staff to create your unique sponsorship platform. Our relationships with motorsports organizations, race teams and activation experts make TORC Sports the critical link between your objectives and sponsorship opportunities.
Our approach to motorsports management puts sponsorship activities in the care of experienced professionals. Race teams focus on racing. TORC focuses on you and protecting your marketing investment.
Our goal is your goal: leverage the value of motorsports sponsorship to increase top line sales and bottom line profits. To that end, we help you navigate the landscape and apply our knowledge and expertise to your relationships with race teams and drivers. We work with you to design and execute B2C and B2B marketing programs that connect your investment to your customers, employees and trade partners.
Marketing Program Development
• Sponsor matching and negotiations
• Strategic sponsorship planning
• Team brand development
• Sponsorship activation consultation
• Licensed product development
• Experiential Marketing solutions
• Measurement and effectiveness
Creative Services
• Identity and logo design
• Team graphics
• Print collateral
• Website and interactive design
• Video and motion graphics
• Apparel and merchandising design
• Fine art and illustration
• Photography and imaging
Each sponsor has its own objectives accompanied by their own unique set of challenges. We bring our marketing expertise to bear on your sponsorship needs. Here are a few scenarios where TORC Sports can help achieve the return on investment needed for a successful motorsports marketing program.
1. “Sponsorship Snooping”
Welcome to the world of sponsorship. While you're no stranger to the consumer side of event marketing - you probably even won free tickets, a free t-shirt or free M&Ms at some event, you aren't sure how to put a sponsorship to work for your brand. That means you're asking the basic sponsorship questions: How do I get started? Who do I call for help?
What exactly am I sponsoring? What questions do I ask? Perhaps most
important, whom do I trust? We help get you answers and get your program
started off right.
2. “Sponsorship Integration”
OK, you’ve been in the sponsorship game for awhile, but maybe your ideas and their execution have gotten little flat. Maybe your program just doesn’t connect with your product strategy. Or perhaps you just want to take your sponsorship to the next level, tie it to a new product or brand introduction, or reach or retain new customers. We help you explore and troubleshoot your motorsports sponsorship program and get it on track and performing at championship levels.
3. “Sponsorship Evaluation”
Metric, metrics, metrics. How do I know my sponsorship is working for me? Like that old advertising adage, you know that half your sponorship dollars work to your benefit, but unfortunately you just don't know which half. Those worries often leave you feeling lost among other sponsors (what do they know that we don’t?), uncomfortable with your sponsorship property and questioning your activation efforts. Maybe the problem is internal? We work with you to understand the full impact of your sponsorship on your business to help you make the best decisions moving forward.
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“Without fail, TORC continues to deliver dedication, commitment, and professionalism to whatever Kasey and I need accomplished.”
Tammy Kahne
Klub Kahne & Kasey Kahne Store |
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“In the fast-paced, high-energy environment of racing, TORC provides ideas that burst through the clutter while communicating our key brand messages.”
Craig Errington,
VP of Marketing Communications
VF Jeanswear - Wrangler division |
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